Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia

Clare Keogh; Anton Kriz; Lisa Barnes

doi:10.4324/9781315559056

Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia

Clare Keogh, Anton Kriz, Lisa Barnes

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Abstract

Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as lifestyle projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Results uncover a largely invisible MSA sector excluded from most destination development initiatives. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.

Original language	English
Title of host publication	The Routledge Handbook of Second Home Tourism and Mobilities
Publisher	Taylor and Francis
Pages	134-151
Number of pages	18
ISBN (Electronic)	9781317193548
ISBN (Print)	9781138678316
DOIs	https://doi.org/10.4324/9781315559056
Publication status	Published - 1 Jan 2018
Externally published	Yes

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10.4324/9781315559056

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abstract = "Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as lifestyle projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Results uncover a largely invisible MSA sector excluded from most destination development initiatives. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.",

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Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia

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