Abstract
Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as lifestyle projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Results uncover a largely invisible MSA sector excluded from most destination development initiatives. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.
| Original language | English |
|---|---|
| Title of host publication | The Routledge Handbook of Second Home Tourism and Mobilities |
| Publisher | Taylor and Francis |
| Pages | 134-151 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781317193548 |
| ISBN (Print) | 9781138678316 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |
| Externally published | Yes |