Uneasy alliances: Tradition and ICT transformation in the value chain

Walter D. Fernández, Sigi Goode, Miranda Robinson

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)

    Abstract

    Information and Communication Technology-enabled transformation in modern organizations continues to attract managerial and academic attention. One of the less explored aspects of this kind of initiative is the impact of organizational transformations on the culture of employees and the impact of the diverse workforce cultures on transformation initiatives. Set against the backdrop of acculturation theory, this paper examines the delicate balance between aggressively modernizing the competitive profile of the firm on one hand and nurturing the firm's various organizational cultures and historical traditions on the other. We contribute to the literature by presenting a case of a large, high-profile firm that experienced the problems of disaggregated cultures arising from small business amalgamation when attempting to transform its value chain operation.

    Original languageEnglish
    Pages (from-to)234-256
    Number of pages23
    JournalJournal of Organizational Computing and Electronic Commerce
    Volume20
    Issue number3
    DOIs
    Publication statusPublished - Jul 2010

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