Abstract
Taking the bare bodies that starred in the recent Air New Zealand in-fight safety demonstration and advertising campaign as its starting point, this paper stages an encounter between bareness and security in order to think about how affective atmospheres might be engineered and manipulated within spaces of aeromobility. From a representational perspective the bare bodies appeal to a particular economy of truth through the unveiling of the corporation, parodying the bareness that is a central technique associated with airport securitisation. But the bareness in the in-fight safety demonstration generates a different kind of intimacy between the corporation and the passenger that facilitates the emergence of affective atmospheres which hinge around fun and lightness. In light of theorisations that invoke the corporation as a model of the control society we finish by drawing out some of the tensions that hinge around figures of veiling and unveiling to demonstrate how affect necessarily exceeds its capture and engineering.
Original language | English |
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Pages (from-to) | 694-710 |
Number of pages | 17 |
Journal | Environment and Planning D: Society and Space |
Volume | 30 |
Issue number | 4 |
DOIs | |
Publication status | Published - Jul 2012 |