Using Celebrity Candidates in political Marketing Campaigns

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Celebrity Endorsements in Socio-Politic Campaigns
Editors	P S Gopalakrishnan
Place of Publication	Hyderabad, India
Publisher	ICFAI University Press
Pages	13-22
Volume	1
Edition	1st
ISBN (Print)	9788131421024
Publication status	Published - 2008

Cite this

@inbook{2762453995b243c9b3f0ebd66ddcc631,

title = "Using Celebrity Candidates in political Marketing Campaigns",

author = "Andrew Hughes and Stephen Dann",

year = "2008",

language = "English",

isbn = "9788131421024",

volume = "1",

pages = "13--22",

editor = "{P S Gopalakrishnan}",

booktitle = "Celebrity Endorsements in Socio-Politic Campaigns",

publisher = "ICFAI University Press",

edition = "1st",

}