Abstract
Recent attempts to apply virtual reality to e-commerce implies the need for a better understanding of this emerging immersive presentation medium as an approach for digitisation and marketing of product and brand. Compared with two-dimensional presentation media (e.g. text and images), virtual reality is much more capable of enabling presence, the perceptual illusion of nonmediation or the feeling of being in the virtual environment instead of in the real world. This explorative study will investigate what characteristics of immersive virtual reality artefacts and their associated virtual space to digitally stimulate presence, and whether and how presence can affect consumers online shopping behaviour. By adopting a phenomenological approach, the findings will help to sensemake relationships of presence in online shopping context among concrete virtual environment design options, presence, and other relevant constructs, through the analysis of data collected from semi-structured interviews of users of a virtual reality shopping app.
| Original language | English |
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| Title of host publication | Proceedings of the 28th Australasian Conference on Information Systems |
| Place of Publication | Australia |
| Publisher | Australasian Conference on Information Systems |
| Pages | 9pp |
| Edition | Peer reviewed |
| ISBN (Print) | 978-1-925646-09-2 |
| Publication status | Published - 2017 |
| Event | The 28th Australasian Conference on Information Systems, ACIS 2017 - Hobart, Australia Duration: 1 Jan 2017 → … https://www.acis2017.org/program/conference-program/conference-proceeding/ |
Conference
| Conference | The 28th Australasian Conference on Information Systems, ACIS 2017 |
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| Period | 1/01/17 → … |
| Other | December 4-6 2017 |
| Internet address |