Vaccination communication strategies: What have we learned, and lost, in 200 years?

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    Abstract

    This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803-24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

    Original languageEnglish
    Article numberA08
    JournalJournal of Science Communication
    Volume16
    Issue number3
    DOIs
    Publication statusPublished - 2017

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