Vaccine fail: the A to Z of bad marketing

Mark Kenny

Vaccine fail: the A to Z of bad marketing

Research output: Contribution to specialist publication › General Article

Abstract

Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

Original language	English
Pages	Online
Specialist publication	The Canberra Times
Publication status	Published - 2021

Cite this

@misc{9373d72ddd4b470091f5caf32a5e15c5,

title = "Vaccine fail: the A to Z of bad marketing",

abstract = "Scott Morrison's apparent U-turn to {"}encourage{"} under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.",

author = "Mark Kenny",

year = "2021",

language = "English",

pages = "Online",

journal = "The Canberra Times",

}

TY - GEN

T1 - Vaccine fail: the A to Z of bad marketing

AU - Kenny, Mark

PY - 2021

Y1 - 2021

N2 - Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

AB - Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

M3 - General Article

SP - Online

JO - The Canberra Times

JF - The Canberra Times

ER -