Vaccine fail: the A to Z of bad marketing

Mark Kenny

Vaccine fail: the A to Z of bad marketing

Mark Kenny

Research output: Contribution to specialist publication › General Article

Abstract

Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

Original language	English
Pages	Online
Specialist publication	The Canberra Times
Publication status	Published - 2021

Cite this

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AB - Scott Morrison's apparent U-turn to "encourage" under-40s to consult their GP about receiving an AstraZeneca shot was not a change of rules, nor even of the medical advice. It was, however, a big shift in emphasis, and one calculated to relieve acute political pain.

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SP - Online

JO - The Canberra Times

JF - The Canberra Times

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