Visual memes in social media: Tracking real-world news in youtube videos

Lexing Xie*, Apostol Natsev, John R. Kender, Matthew Hill, John R. Smith

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    59 Citations (Scopus)

    Abstract

    We propose visual memes, or frequently reposted short video segments, for tracking large-scale video remix in social media. Visual memes are extracted by novel and highly scalable detection algorithms that we develop, with over 96% precision and 80% recall. We monitor real-world events on YouTube, and we model interactions using a graph model over memes, with people and content as nodes and meme postings as links. This allows us to define several measures of inuence. These abstractions, using more than two million video shots from several large-scale event datasets, enable us to quantify and effciently extract several important observations: over half of the videos contain re-mixed content, which appears rapidly; video view counts, particularly high ones, are poorly correlated with the virality of content; the inuence of traditional news media versus citizen journalists varies from event to event; iconic single images of an event are easily extracted; and content that will have long lifespan can be predicted within a day after it first appears. Visual memes can be applied to a number of social media scenarios: brand monitoring, social buzz tracking, ranking content and users, among others.

    Original languageEnglish
    Title of host publicationMM'11 - Proceedings of the 2011 ACM Multimedia Conference and Co-Located Workshops
    Pages53-62
    Number of pages10
    DOIs
    Publication statusPublished - 2011
    Event19th ACM International Conference on Multimedia ACM Multimedia 2011, MM'11 - Scottsdale, AZ, United States
    Duration: 28 Nov 20111 Dec 2011

    Publication series

    NameMM'11 - Proceedings of the 2011 ACM Multimedia Conference and Co-Located Workshops

    Conference

    Conference19th ACM International Conference on Multimedia ACM Multimedia 2011, MM'11
    Country/TerritoryUnited States
    CityScottsdale, AZ
    Period28/11/111/12/11

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