We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

Toni Eagar, John Andrew Campbell

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Asia-Pacific Advances in Consumer Research
Place of Publication	not known
Publisher	Association for Consumer Research
Pages	152-162
Edition	peer reviewed
Publication status	Published - 2013
Event	Asia Pacific Association for Consumer Research Conference (APACR 2012) - Queenstown, New Zealand Duration: 1 Jan 2013 → …

Conference	Asia Pacific Association for Consumer Research Conference (APACR 2012)
Period	1/01/13 → …
Other	July 6-8 2012

Cite this

@inproceedings{06bc02c7531b4e808a20b50c802fcb97,

title = "We, Us and Them: Multiple Identity Projects in Brand Community Conflicts",

author = "Toni Eagar and Campbell, {John Andrew}",

year = "2013",

language = "English",

publisher = "Association for Consumer Research",

number = "Asia-Pacific",

pages = "152--162",

booktitle = "Asia-Pacific Advances in Consumer Research",

edition = "peer reviewed",

note = "Asia Pacific Association for Consumer Research Conference (APACR 2012) ; Conference date: 01-01-2013",

}

TY - GEN

T1 - We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

AU - Eagar, Toni

AU - Campbell, John Andrew

PY - 2013

Y1 - 2013

M3 - Conference contribution

SP - 152

EP - 162

BT - Asia-Pacific Advances in Consumer Research

PB - Association for Consumer Research

CY - not known

T2 - Asia Pacific Association for Consumer Research Conference (APACR 2012)

Y2 - 1 January 2013

ER -