We're 15 years behind Africa, Asia and Latin America! Fair trade meets the Pacific

Fairtrade market growth is characterised by expansion and exclusion in terms of producer opportunity. This paper draws producers in the Pacific region into the debate, analysing the development context among these small-island developing states and, specifically, the practices and principles of four 'ethical' enterprises. The analysis reveals that the unique and complex context in which these organisations operate is at odds with Fairtrade's requirements, standards and assumptions. The paper highlights the need for contextually relevant requirements and principles, and the likelihood of alternative governance arrangements and actors, for an inclusive Fairtrade system and market in the region.