We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand Marketing Academy Conference
Place of Publication	Perth
Publisher	Australia and New Zealand Marketing Academy
Pages	1-6
Edition	Peer Reviewed
Publication status	Published - 2011
Event	Australia and New Zealand Marketing Academy Conference 2011 - Perth, Australia Duration: 1 Jan 2011 → …

Conference	Australia and New Zealand Marketing Academy Conference 2011
Country/Territory	Australia
Period	1/01/11 → …
Other	28-30 November

Cite this

@inproceedings{d7b35a9985b64e9db638c73d5842b6f1,

title = "We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community",

author = "Toni Eagar",

year = "2011",

language = "English",

pages = "1--6",

booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference",

publisher = "Australia and New Zealand Marketing Academy",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2011 ; Conference date: 01-01-2011",

}

TY - GEN

T1 - We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

AU - Eagar, Toni

PY - 2011

Y1 - 2011

M3 - Conference contribution

SP - 1

EP - 6

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference

PB - Australia and New Zealand Marketing Academy

CY - Perth

T2 - Australia and New Zealand Marketing Academy Conference 2011

Y2 - 1 January 2011

ER -