@inproceedings{9c1a6046b19b41778ba877b2ee3af0fd,
title = "When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts",
author = "Toni Eagar",
year = "2007",
language = "English",
pages = "307--311",
editor = "{Carol DeMoranville}",
booktitle = "World Marketing Congress 2007: Marketing Theory and Practice in an Inter-functional world",
publisher = "Academy of Marketing Science",
edition = "Peer Reviewed",
note = "World Marketing Congress 2007 ; Conference date: 01-01-2007",
}