When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationWorld Marketing Congress 2007: Marketing Theory and Practice in an Inter-functional world
    EditorsCarol DeMoranville
    Place of PublicationItaly
    PublisherAcademy of Marketing Science
    EditionPeer Reviewed
    Publication statusPublished - 2007
    EventWorld Marketing Congress 2007 - Verona Italy
    Duration: 1 Jan 2007 → …


    ConferenceWorld Marketing Congress 2007
    Period1/01/07 → …
    OtherJuly 11-14 2007

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