When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions

Stephen Dann, Marie Louise Fry

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2006 Conference Proceedings
Editors	Yunus Ali and Maria van Dessel
Place of Publication	Brisbane Australia
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	1-8
Edition	Peer Reviewed
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australia and New Zealand Marketing Academy Conference 2006 - Brisbane Australia, Australia Duration: 1 Jan 2006 → …

Conference	Australia and New Zealand Marketing Academy Conference 2006
Country/Territory	Australia
Period	1/01/06 → …
Other	December 4-6 2006

Cite this

@inproceedings{788a648ce6f845dba706de54339049e7,

title = "When is good enough, near enough? Asking when {"}Enough{"} is {"}Enough{"} in Road safety social marketing interventions",

author = "Stephen Dann and Fry, {Marie Louise}",

year = "2006",

language = "English",

isbn = "1741071593",

pages = "1--8",

editor = "{Yunus Ali and Maria van Dessel}",

booktitle = "ANZMAC 2006 Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

edition = "Peer Reviewed",

note = "Australia and New Zealand Marketing Academy Conference 2006 ; Conference date: 01-01-2006",

}

Dann, S & Fry, ML 2006, When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions. in YAAMVD (ed.), ANZMAC 2006 Conference Proceedings. Peer Reviewed edn, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 1-8, Australia and New Zealand Marketing Academy Conference 2006, Australia, 1/01/06.

When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions. / Dann, Stephen; Fry, Marie Louise .
ANZMAC 2006 Conference Proceedings. ed. / Yunus Ali and Maria van Dessel. Peer Reviewed. ed. Brisbane Australia: Australian and New Zealand Marketing Academy (ANZMAC), 2006. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Fry, Marie Louise

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