Abstract
This paper examines egg donors in the U.S fertility industry as a category of actors that participate in exchanges characterized by competing pro-social and market logics. Exploring how sensemaking influences their actions, we contribute to implications of logic multiplicity in general, and of conflicting pro-social and market logics in particular.
Original language | English |
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Title of host publication | When Pro-social and Market Logics Collide: the Sensemaking Journeys of Egg Donors in the American Infertility Field |
Editors | Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 1118-1123 |
Number of pages | 6 |
Volume | 48 |
Edition | 2020 |
Publication status | Published - 2020 |
Event | Association for Consumer Research (ACR) - Paris (Virtual) Duration: 1 Jan 2020 → … https://www.acrwebsite.org/volumes/2660605/volumes/v48/NA-48 |
Conference
Conference | Association for Consumer Research (ACR) |
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Period | 1/01/20 → … |
Other | Thu Oct 01 00:00:00 AEST 2020 |
Internet address |