When Pro-Social and Market Logics Collide: the Sensemaking Journeys of Egg Donors in the American Infertility Field**

Anna Hartman, Eileen Fischer

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Abstract

    This paper examines egg donors in the U.S fertility industry as a category of actors that participate in exchanges characterized by competing pro-social and market logics. Exploring how sensemaking influences their actions, we contribute to implications of logic multiplicity in general, and of conflicting pro-social and market logics in particular.
    Original languageEnglish
    Title of host publicationWhen Pro-social and Market Logics Collide: the Sensemaking Journeys of Egg Donors in the American Infertility Field
    EditorsJennifer Argo, Tina M. Lowrey, and Hope Jensen Schau
    Place of PublicationDuluth, MN
    PublisherAssociation for Consumer Research
    Pages1118-1123
    Number of pages6
    Volume48
    Edition2020
    Publication statusPublished - 2020
    EventAssociation for Consumer Research (ACR) - Paris (Virtual)
    Duration: 1 Jan 2020 → …
    https://www.acrwebsite.org/volumes/2660605/volumes/v48/NA-48

    Conference

    ConferenceAssociation for Consumer Research (ACR)
    Period1/01/20 → …
    OtherThu Oct 01 00:00:00 AEST 2020
    Internet address

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