Why should I care? Adding passion to social marketing

George Bell, Judy Rex

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	WDSI Kauai Proceedings: Western Decision Sciences Institute
Editors	Miles G. Nicholls
Place of Publication	Kauai, Hawaii
Publisher	Western Decision Sciences Institute
Pages	1
Edition	Peer Reviewed
ISBN (Print)	1098-2248
Publication status	Published - 2003
Event	Western Decision Sciences Institute 32nd Annual Meeting (WDSI 2003) - Kauai Hawaii Duration: 1 Jan 2003 → …

Conference	Western Decision Sciences Institute 32nd Annual Meeting (WDSI 2003)
Period	1/01/03 → …
Other	April 15-19 2003

Cite this

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title = "Why should I care? Adding passion to social marketing",

author = "George Bell and Judy Rex",

year = "2003",

language = "English",

isbn = "1098-2248",

pages = "1",

editor = "{Miles G. Nicholls}",

booktitle = "WDSI Kauai Proceedings: Western Decision Sciences Institute",

publisher = "Western Decision Sciences Institute",

edition = "Peer Reviewed",

note = "Western Decision Sciences Institute 32nd Annual Meeting (WDSI 2003) ; Conference date: 01-01-2003",

}

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AU - Bell, George

AU - Rex, Judy

PY - 2003

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M3 - Conference contribution

SN - 1098-2248

SP - 1

BT - WDSI Kauai Proceedings: Western Decision Sciences Institute

A2 - null, Miles G. Nicholls

PB - Western Decision Sciences Institute

CY - Kauai, Hawaii

T2 - Western Decision Sciences Institute 32nd Annual Meeting (WDSI 2003)

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