WWW Hyperlink Networks

Robert Ackland*

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    12 Citations (Scopus)

    Abstract

    This chapter focuses on quantifying and understanding an organization's web presence as constructed via connections within and beyond the web sites, which is referred to as organizational/Web 1.0/static web presence. It provides a step-by-step guide to analyzing an organization's web site network and neighborhood using NodeXL. In the context of hyperlink networks, a few methodological questions need to be asked and answered for network analysis. With regard to the nodes in a hyperlink network, network analysis is more complicated than with offline social networks and even other types of online social networks. Web 1.0 hyperlink networks may be populated by nodes that are not homogenous in type, for example, organizations that have offline presence, while others like portals that do not have offline presence. Other methodological questions to answer before conducting hyperlink network analysis are: What are the network ties, and what are the boundaries to the hyperlink network? The VOSON Data Provider is a NodeXL data import plug-in for the collection and analysis of hyperlink network data. It provides a front-end to a data collection and processing service that is part of the Virtual Observatory for the Study of Online Networks (VOSON) System. It is a specialized hyperlink research service (VOSON) available as a plug-in service within a client-side network analysis and visualization software framework (NodeXL).

    Original languageEnglish
    Title of host publicationAnalyzing Social Media Networks with NodeXL
    Subtitle of host publicationInsights from a Connected World
    PublisherElsevier
    Pages181-199
    Number of pages19
    ISBN (Electronic)9780123822291
    DOIs
    Publication statusPublished - 1 Jan 2010

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