Yea-saying in contingent valuation surveys

R. K. Blamey; J. W. Bennett; M. D. Morrison

doi:10.2307/3146997

Yea-saying in contingent valuation surveys

R. K. Blamey^*, J. W. Bennett, M. D. Morrison

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

157 Citations (Scopus)

Abstract

A number of recent papers have provided estimates of willingness to pay derived in contingent valuation surveys exceeding those revealed in experimental or real-life markets. One possible explanation for the overestimation of values is the presence of yea-saying. With the objective of reducing the occurrence of yea-saying, a new elicitation format, referred to as the dissonance-minimizing (DM) format, is proposed. An empirical comparison of the DM format with the conventional dichotomous-choice (DC) format and the ambivalence-reducing polychotomous choice (PC) format suggested by Ready, Whitehead, and Blomquist (1995) is made. Results are encouraging for the DM.

Original language	English
Pages (from-to)	126-141
Number of pages	16
Journal	Land Economics
Volume	75
Issue number	1
DOIs	https://doi.org/10.2307/3146997
Publication status	Published - Feb 1999

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Yea-saying in contingent valuation surveys

Abstract

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